COMU3005: blog post week 3
The production of the Sony Walkman is very similar to assemblages in social media. du Gay writes about how the Sony Walkman is perceived as very Japanese in design and form. He continues to write about why the Walkman is represented in such a way: there is “a hierarchy of occupations, whereby certain jobs (design) are more important than others (assembling)… everyone wears the company’s tan uniform – and it is audible… it [corporate life] is shaped by a series of relationships.” The production of the Sony Walkman can be compared to assemblage practices on Facebook through the use of uniforms in the Sony corporation: Facebook looks the same, regardless of what page you’re on, people know where to find the information. There is a hierarchy on Facebook like at Sony: users, businesses, Facebook staff, security settings etc. and there is a series of relationships on Facebook like there are at Sony: family and friendships.