COMU3005: blog post week 3

The production of the Sony Walkman is very similar to assemblages in social media. du Gay writes about how the Sony Walkman is perceived as very Japanese in design and form. He continues to write about why the Walkman is represented in such a way: there is “a hierarchy of occupations, whereby certain jobs (design) are more important than others (assembling)… everyone wears the company’s tan uniform – and it is audible… it [corporate life] is shaped by a series of relationships.” The production of the Sony Walkman can be compared to assemblage practices on Facebook through the use of uniforms in the Sony corporation: Facebook looks the same, regardless of what page you’re on, people know where to find the information. There is a hierarchy on Facebook like at Sony:  users, businesses, Facebook staff, security settings etc. and there is a series of relationships on Facebook like there are at Sony: family and friendships.

 

– Annabelle

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s